Social Determinants of behaviour Essay Example | Topics and Well Written Essays - 1500 words

Social Determinants of conduct - Essay Example Social Determinants of conduct This paper centers around the mental way to deal with clarifying the thinking behind biased conduct despite everything happening in the public arena today regardless of social endorses that have been set up against it. Negative conduct including preference has been rebuffed in the course of recent decades because of social authorizations being established. These authorizations have brought about numerous people who might some way or another showcase partiality conduct to change their position or to at any rate hush up about their conclusions and not carry on out in the open. Be that as it may, a considerable amount of bias conduct despite everything shows up in the public eye notwithstanding these social assents being instituted. There is a social mental explanation behind this bias conduct proceeding in the public eye today. Among the things adding to this reality are social subjective procedures, for example, generalizations and arrangement, just as mental speculations, ideas, and exploration. As per Kanlouh, Koh, and Mil, In socially various and migrant getting social orders, worker youth can be liable to bias and separation. Such encounters can affect on worker youth's social character and impact their psychosocial results. Four principle subjects rose on members' encounters of partiality and segregation: (a) cultural components affecting bias; (b) individual encounters of separation; (c) dread of exposure and hushed social character; and (d) flexibility and quality of social identity.† Policies and practices that are comprehensive in nature should be instituted so as to balance the breaking down of youth. The issue isn't constrained to simply broad culture. A major issue happens in educational systems all through the world also. As indicated by Valeo (2009, pg. 1), Ontario's present training framework is battling with the errand of completely remembering youngsters with inabilities for the normal study halls of their local school. While numerous instructors comprehend that it isn't right to deny admission to openly supported schools on the grounds that the youngster might be Black or female, they in any case feel that isolation of understudies with handicaps is justified and not prejudicial. An assessment of their encounters utilizing a story group implies that the establishment of instruction has never invited distinction in any structure and at issue isn't whether training can ever invite understudies with handicaps, however whether it was made to be anything other than a selective undertaking. A few people accept that partiality happens normally, as in individuals are brought into the world with it, and that it doesn't create because of society. Others oppose this idea. They guarantee that it happens on account of how an individual is raised, the circumstances that happen around the person in question, or something like that. In contending the last perspective, partiality may happen because of the foundation of establishments, the status of a specific individual contrasted and people around that person, an individual's job in the public arena, laws, conviction frameworks, the general appropriation of the populace, social flows, the encounters of gatherings, feelings, and urbanization (Valeo, 2009). There are both formal and casual social approvals. A case of formal approvals incorporates the tradition that must be adhered to. Instances of casual authorizations I

Topic Selection Essay Example | Topics and Well Written Essays - 1000 words

Point Selection - Essay Example visit to the branch and for this I have to make a rundown of representatives that are working there and who might be in a situation to give me data with respect to the issues that they are confronting. I can get to the names of the individuals that I need to meeting and I need to make sure to advise them to keep the meeting and the material that would be examined in the meeting private. As a feature of my meeting procedure, I need to guarantee that the organization is meeting all its legally binding commitments and that it is satisfying the administrative and consistence strategies in such manner. This would incorporate the inquiries regarding why the organization isn't paying representatives for extra time and who is regulating the workers at the branch office. These are the essential inquiries that I plan to look for answers for. Further, the inquiry that why not all representatives are griping should be replied too. As a HR chief, I need to see whether there are different purposes behind representatives stopping and since the procedure of steady loss goes under the HR manager’s competency too, I have to discover and find a way to stop the progression of workers leaving the association. After I have confined the inquiries, I need to set up a poll of sorts and afterward take it to the representatives of the branch office and find their solutions to the equivalent. At long last, as a component of the inquiring about task, I need to configuration studies to be utilized by the workers. Presently comes the part where I need to arrange the material and this would require combining the appropriate responses from the representatives by grouping all the reactions and afterward solidifying the data that is given in the reviews. I need to list down the issues that are being looked by the workers and afterward discover the answers for each. It might be ideal in the event that I can list down the issues in a visual cue arrange and make a framework where the arrangements are recorded against the issues that have been portrayed up until now. After the overviews and the assortment of information, I have to discover

Keep Writing to Keep Dreaming and Keep Dreaming to Keep Writing

Keep Writing to Keep Dreaming and Keep Dreaming to Keep Writing Keep writing to keep dreaming and grow as a writer. But keep dreaming, and youll succeed at whatever kind of writing you want to do or need to do. Being a good writer in business or academia or in the publishing world comes from never forgetting the dream. But what techniques and focuses work best to keep you, the writer, on track to achieve your own writing dream?In todays madcap world, we dont stop and rest often. We dont reflect much. We run constantly, always worrying about what is coming next. We have a need to catch up or get ahead of whatever were sure is chasing us through life. In writing, however, constant hurry doesnt work very well. Its important to stop and listen and let the words work, no matter why we need them or how we want to use them. They will work if we give them time to appear and do their job. But how do we do that?Albert Einstein had a technique he used in Zurich, Switzerland, when he was young and first contemplating his theory of relativity, composing those words, and refining its enormous complexities. He made a personal decision to stay away from people for periods of time. Hed leave behind the busyness of everyday life and stay inside his apartment alone, sometimes for days at a time. Hed think deeply, often not talking to anyone. Hed let the ideas flow freely whenever and however they came to him. Hed then compile them and schedule new periods of silence and personal thinking to refine them or create more new ideas.You can be like Einstein. How? By discovering your own best time to be quiet and let your mind flow like his did. You can ponder an idea thats running through your head or retrieve one you had a long time ago. You can think about a piece youve been working on, but is troublesome, for example, the last line of a poem, a character who doesnt make sense or do what you want, a plot point that isnt progressing, or a thesis or journal article or work project that you know isnt quite right yet. You can also just pause for a lo ng moment and absorb the vastness and immenseness of the universe and let your mind work and wander at will as only a mind can. If you let your subconscious practice this technique of exploration, suddenly â€" BOOM â€" youll have a great new original idea or an important refinement to perfect what youre working on.How do you enter this meditation mode? Whats the technique? You have to experiment with time and place and atmosphere and find what works best for you. As for me, I tend to slow down when its time to reflect and separate from the world outside. I enter my inner self. Usually, that is either late at night when the days work is done and Im beginning to drift off to sleep or in the morning when Im just waking up. I might be remembering a dream or trying to remember something I saw during the day just passed. Ill lie quietly, very intentionally not focusing on anything in particular. Perhaps Ill let a soft fan run in the background on a warm summers night or let soft jazz play on my favorite all night radio show, i.e., a saxophone in the cold of winter. Sometimes, however, there will only be the stillness of the night and a darkened room as my companions.In the early morning, my time can be the moment when Im awakening and coming to full consciousness, as the sun peers inside or rain pounds the roof. Its during these remarkable moments that youll sense a new thought floating through your head or multiple thoughts racing and interacting all at once, each wanting your immediate attention. Youll want to identify every single idea or maybe focus on only the most different. But dont try too hard, or youll lose every thought in a sudden burst of awareness you dont want.It helps also to be in touch with your environment. Get in touch with where you are, but let whats around you â€" the details, the specifics â€" float free. Let it all fade into immediacy and meditation when you can. Let your subconscious wander for a moment or two no matter where youre at durin g your day. It will, and it should. Youll be surprised where the mind can go and where it will take you. Soon, an amazing idea or even many amazing ideas that connect will arrive as new wonderful colleagues â€" sudden and alive and bright and all newly minted for your eyes only. Its then youll need pen and notepad nearby. Both are my best friends as a writer.We all need to stop and step back from what we do in our busiest days and find our own quiet world if only for a few minutes. Its especially important as writers to learn how to let our creative minds work freely without shackles or pressure. We know it can. Each mind works differently and uniquely. Thats the joy of writing, no matter what kind of writing you want to do or have to do.So learn how to be quiet and then be quiet regularly, even in the midst of all the daily noise of life or work that is modern life. Practice the skill of quiet exploration and mediation. Listen to your writing interior until youre comfortable and at ease with your own personal writing process. Listen to the quiet that is your unique and personal inner person. Then you will use the technique regularly and benefit in amazing ways. Remarkable words and ideas will certainly appear. Youll be amazed at how good these words are… and theyre all uniquely yours.

The Film A New Age Dawn - 1573 Words

Toy Story was released in 1995, the animation saw a new age dawn. Not only did it introduce CGI (Computer Generated Imagery); but also, showed the capacity from humanity and emotion that director John Lasseter and the rest of the team brought to the animated film. The film uses a constructed text to put across a theme of two complete different characters learning how to work together beyond their rivalries to rise above a common enemy and work towards a common goal. The Film uses characters and imagery to portray this theme. The music in the film is also different to other Disney features. Rather than the characters bursting into song themselves as in the movie Hercules, the songs are played and sung by an outside person (Randy Newman) and reflect the mood and emotions of characters in a scene. For example, the title sequence song â€Å"Friend in Me†, when Woody and Andy are playing together, and the scene where Andy’s room has been made over to a Buzz Lightyear theme, â€Å"Strange Things† where the song reflects Woody’s confusion and fear not only about the change his surrounding but also the change in his friends and his own character. The attention to the smallest detail for example the reflections in Buzz’s visor give the film even more realism and depth. The use of unusual and imaginative camera angles made it possible by using CGI and adds to the texture and pace of the film. With that in mind, the songs that are used in the film relate to the main characters. The film isShow MoreRelatedThe Horror Genre Of Horror Films Essay1461 Words   |  6 Pagesintroduced in George Romero’s film Night of the Living Dead. 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In the film, one of the characters quotes the Robert Frost poem ―Nothing Gold Can Stay.â€â€" I didn‘t really understand the meaning of the poem at the time, but for some reason the poem stayed with me. I had only just heard it and already almost had it memorized. It is a beautiful poem that has a meaning within a meaning and oneRead MoreWonder Woman Character Analysis829 Words   |  4 Pagesknown as Wonder Woman. Wonder Woman is an action-packed thriller about peace, love and empowerment. Appropriate for most ages, Wonder Woman is able to please a plethora of ages and interests. I was extremely interested in watching this movie because there are fewer female superheroes and even fewer movies about them. For some reason female superhero movies seem to do badly in the film industry. William Avitt a critic for TheBlaze, Moviepilot Inc, and Republibot for almost three years writes â€Å"Well, its

Unfair Representation of Women in Film - 1740 Words

â€Å"I am ugly because I dont look like a movie star† (Newsom). This is a twelve year old girls response to an interviewer who asked if she thought she was beautiful in the documentary Miss Representation. In a society that is consumed by technology, children and adults are subjected to countless forms of media everyday that influence the way they view themselves and others. The twelve year old girl is not the only one who has a negative view of herself. Although men do in fact experience insecurities about their appearance and personalities, it is women who have a greater population effected by the media. Women are exploited more so than men when it comes to appearance and show negative stereotypical attributes when it comes to personality. One particular form of media embodies both aspects; film. For decades the movie industry has arguably been the leading form of entertainment for children and young adults. Film has been imbedded in our culture and education. 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Oystercard †Electronic Ticketing System Free Essays

string(61) " continues to be a phased introduction of further functions\." [pic] Oyster Card – Electronic Ticketing [pic] â€Å"Time is money, we are told, and increasing mobility is a way of saving time, but how successful are modern transport systems at saving time? â€Å" (John Whitelegg, â€Å"Time Pollution†, Ecologist 23, no. 4 – 1993) Service choice reasons [pic] If you live in London, you will probably know the Oyster Card fairly well. More or less everybody has one. We will write a custom essay sample on Oystercard – Electronic Ticketing System or any similar topic only for you Order Now You use it to pay for bus or tube travel – top up some money on the card and instead of buying a paper ticket each time, just place your card on a yellow reader, and it will work out how much the journey cost and automatically deduct it from your card. It does save a ton of time, and quite a bit of money too (tickets are cheaper on Oyster). When I first came to London, I found extremely benefcial using the Oyster Card to move around the city and realized how crucial is this service in order to make people travel fast and saving time during their journey. I come from a place where the concept of â€Å"Public Transport† is missed at all. We do not have underground systems, buses are few and always late. In my hometown, Palermo, there are neither tram nor boat services and if you want to cycling you have not to be fussy: bicycle paths are just in the historical centre, which is the â€Å"car† kingdom. Last but not least, people are not used to walk even if distances are very short. I have chosen to analyse the Oyster Card as I honestly think it is a light, useful and well-designed service supporting another service, in other worlds: an electronic ticketing serving the public transport system. Travelling around London, I have been using my Student Oyster Card and I rarely had problems. When it has happened, I have always found punctual and kind help from the London Underground Staff. In a Metropolis as London is, where our journey is not an easy one, we need to go fast, simplifying all the touch points that allow us to buy a ticket, to board on a bus or to finally come back home. My experience with this service has been pleasant and easy so far, and I guess most of the people who live in London will agree with me. [pic] Piccadilly Circus – picture taken by myself. Value proposition [pic] Project: Oyster Card Designer: Transys Year: 2002 [pic] The Oyster Card, developed as part of the ? 1. 2 billion Private Finance Initiative, was introduced for three reasons: first, to reduce queuing at ticket offices during peak periods; second, to make better use of staff; and third, to reduce fraud. Transport for London placed the contract with Transys, a consortium of specialist firms, for the provision of an advanced ticketing system. It was hoped that the Oyster Card would eventually replace most paper tickets. The smartcard system went live in November 2002 when the Oyster brand was launched and the first cards were made available to 80,000 staff. [1] Fraud, estimated to be running at ? 43million per year, was the main driver of the project. The main loss of revenue stemmed from customers either travelling without tickets or using tickets not valid for the whole journey. Other countries have similar smart cards and some of them are used for other types of micro-payments as well as transport – for example Hong Kong’s Octopus card and Japan’s Suica card. At the moment about over 70 similar systems are runned across 5 continents. Since the Oyster card has been introduced in London, the advantages for the customer have been the speed and ease with which they can get through barriers and on to the station, and also in the savings that they make through using the Oyster Card. It can currently be used on the London Underground, London buses and trams, Docklands Light Railway and National Rail Services in London, providing â€Å"seamless journeys across London†. In future, the Oyster Card will be linked to the provision of other services including shopping. This is a great example of advances in technology being applied to improve customer experience. [2] Core service [pic] What it is for? The  Oyster Card  is a form of electronic ticketing used on public transport services within the  Greater London  area of the United Kingdom. Where can use it? Oyster Card is promoted by Transport for London and is valid on a number of different travel systems across London, including: o London Underground; o buses; o the  Docklands Light Railway  (DLR); o London Overground,  trams; o some  river boat services; o most  National Rail  services within the London Fare Zones. How it looks like? A standard Oyster Card is a blue  credit-card-sized  stored value card  which can hold a variety of single tickets, period tickets and travel permits which must be added to the card prior to travel. It is also a  contactless smartcard  which passengers must touch onto electronic reader when entering and leaving the transport system in order to validate it or deduct funds. [pic] [pic] Front and back of an early Oyster card. How it works? The way Oyster works is pretty simple: you purchase the card, buy tickets or concessions either at terminals or online, then swipe the card at a reader when you take a train or bus trip. The Oyster card makes ticketing much more efficient for the consumer: no paper tickets, no handover of cash, little to no interaction with ticketing staff, speedier processing when entering the train station or bus. For the transport authorities, there are cost savings and instances of ticket payment avoidance / counterfeit are greatly reduced [pic] Oyster Card aims to replace the paper Travelcard by storing period tickets electronically. [pic] [pic] Examples of card readers at London Tube Stations. The cards may be â€Å"recharged† in person from numerous sales points, by  recurring payment authority  or by  online purchase. Usage is encouraged by offering substantially cheaper fares on Oyster than payment with cash. [3] The card was first issued to the public in July 2003 with a limited range of features and there continues to be a phased introduction of further functions. You read "Oystercard – Electronic Ticketing System" in category "Papers" By March 2007 over 10 million Oyster cards had been issued[4], and more than 80% of all journeys on services run by Transport for London used the Oyster card. [5] Technology [pic] The Oyster card is a  contactless smartcard, with a claimed proximity range of about 8  cm (3  inches). The scheme is operated by  TranSys, and is based on  NXP/Philips’  MIFARE  standard 1k chips provided by Giesecke Devrient  and  SchlumbergerSema. [6] [pic] A damaged card, revealing the microchip in the lower right corner, and the aerial running around the edge of the card. MIFARE DESFire  is now being rolled out on newly issued Oyster cards starting January 5th 2010. It is the same contactless smartcard as  Touch ‘n Go  card in  Malaysia  which is mainly used for tollway fares. [pic] The  malasian Touch ‘n Go  or  TnG  smart card. The technology used for the Oyster card is known as  radio-frequency identification  (RFID), which is the same technology used in other electronic pass cards like Japan’s  Suica  fare cards and other cards used all over the world. [7] [pic] The japanese Suica  ( Suika )  smart card. Suica Smart Card additional services: – Operating lockers; – Airport check-in; – Coupon; – Bank account access. Advertising, Brand Identity and Analogies [pic] The London Tube Oyster card resides inside a plastic thingie that opens up, just like a clam (oyster) does. According to Nicole Carrol, then of EDS, the name reflects the way â€Å"the oyster protects a pearl in much the same way that the card protects the cardholder’s money. â€Å"[8] [pic] [pic][pic] Oyster Current more popular Oyster card wallet By Ikea Yellow background, blue writing, unmistakably IKEA. But it is not justt the colours of the most popular Oyster Card which remarks the sponsor, it is also the sentence(s) on the leaflet: â€Å"Travel is a means to an end. Home. † Fact behind the story: It’s the IKEA latest campaign about putting the concept of HOME in the Londoners minds. Two years ago, in fact, Swedish home store Ikea is launching a ? 2 million outdoor campaign which included sponsorship of the Ideal Homes Show 2008. Since the Oyster Card has been introduced, several different type of wallets have been launched and produced such as: Designer Oyster Card Wallets, Oxfam, Pimp My Oystercard (by Ben Jarvis and Tim Crook -badoyster, a Company that makes satirical oyster card wallets. [9]), Virgin, and so on. Every one aimed to advertising or sponsoring a Brand or a Company just because a Oyster Card wallet is a good launch window. [pic][pic][pic] [pic][pic][pic] Exaples of Oyster card wallet. Adverstising Campaigns examples: Agency: M C Saatchi Client: Transport for London a. One poster was headlined â€Å"Blue is the new pink†. It showed a photograph of a one day Travelcard and an Oyster card. Text below stated â€Å"Faster Smarter Easier Oyster†. b. A second poster was headlined â€Å"The correct change†. It showed a photograph of an Oyster card. Text below stated â€Å"Faster Smarter Easier Oyster†. c. A third poster stated â€Å"Did you know? Using Oyster is cheaper than buying daily single tickets. Ask our staff about Oyster Pre Pay. † d. A fourth poster stated â€Å"Still paying cash for single and daily tickets? Using Oyster Pre Pay is: cheaper quicker – avoid queues more convenient – no need to plan your journey in advance †¦ â€Å". [10] Features Registration and protection Oyster Cards can be registered or protected for loss or theft. Full registration can be done at a  London Underground  station, an Oyster Ticket Stop (shop) or a Travel Information Centre: an Oyster registration form must be filled in (either at time of purchase or subsequently). Registration enables the customer to buy any product for the card and to have an after-sales service, and it protects against theft or loss. All adult Oyster Cards purchased online or by phone are fully registered. (This does not include Visitor Oyster Cards. ) Oyster Cards obtained at stations or shops cannot be fully registered online. However customers can  protect their Oyster Card online by setting up an Oyster online account and recording their card to that account. Sales Oyster Cards can be purchased from a number of different outlets in the London area: London Underground or London Overground ticket windows; o cash-only vending machines at some stations, they charge ? 5 for the card (? 3 refundable deposit and ? 2 worth of credit); o about 2,300 Oyster Ticket Stop agents (usually newsagent shops); o selected National Rail stations which are also served by London Underground; o Travel Information Centres; o online via the Oystercard website; o by telephone sales from TfL. [1 1] [pic] Oyster Card Machine installed at London Bridge station in December 2006. A refundable deposit of ? 3 is paid for all new Oyster Cards. 12] A registration form is provided at the time of purchase. If the form is not completed the Oyster Card is restricted to Pay as you go and weekly tickets. Most National Rail stations and termini do not sell or top up Oyster card products; TfL publish a list of the participating stations. At several main line termini, TfL run Travel Information Centres which do sell Oyster. Reporting Touch screen ticket machines report the last eight journeys and last top-up amount. The same information is available as a print-out from ticket offices, and also on-board London Buses by request. The balance is displayed on some Underground barriers at the end of journeys that have caused a debit from the balance and can also be requested at newsagents and National Rail stations that provide a top-up facility. A complete 8 week ‘touch’ history can be requested from Transport for London: For registered and protected Oyster Cards, Transport for London can provide the history for the previous 8 weeks, but no further back. The Oyster website gives details of the most recent journeys charged to pay as you go if and only if credit has been purchased online, but not for other journeys, or those paid for by Travelcard. Renewals When the Oyster Card Travelcard is due to expire, it can be renewed at the normal sales points and ticket machines at London Underground or London Overground stations, Oyster Ticket Stop agents, or some National Rail stations. Travelcards can also be renewed online via the Oystercard website, or by telephone sales from TfL; users must then nominate a Tube station where they will swipe their card in order to charge up the card with the funds purchased. This can only be done the day after ordering. [13]Travelcard renewals cannot be added from a reader on a bus. Recharging When the PAYG balance runs low, the balance can be topped up at the normal sales points or ticket machines at London Underground or London Overground stations, Oyster Ticket Stops or some National Rail stations. All ticket offices at stations run by London Underground will sell or recharge Oyster cards, or handle Oyster card refunds. However, some Tube stations are actually operated by National Rail train operating companies, and their ticket offices will not deal with Oyster refunds. DLR ticket offices do not sell any Oyster Card top-ups or handle refunds. PAYG funds and Travelcard season tickets (but not Bus Tram Passes) can also be purchased online via the Oyster online website or by calling the Oyster helpline; users must then select one station or tram stop where they will validate their card in order to load the funds or Travelcard purchased. This should be done as part of a normal journey to avoid the risk of paying an Oyster maximum fare. If the customer is purchasing PAYG, the top up will be at the gates of their nominated station, or Tramlink stop the  next  day (ready for first train, provided they made the purchase before 11 PM the previous night). It will remain at the gates for 7 further days before dropping off the system. If the customer purchases a Travelcard season ticket, it will ‘arrive’ at the gates, up to 5 days before the start date of the ticket and will remain there until 2 days after the ticket has started. If the customer does not make their pick up in time, it will take a further 14 days to refund automatically to the bank card they made the purchase with. [14]Top-ups of this type cannot be added from a reader on a bus. Auto top-up Customers can set up and manage Auto top-up online for their existing Oyster Card. They register a  debit  or  credit card, make a payg top-up purchase (minimum ? 5) and select either ? 20 or ? 40 as the Auto top-up amount. Alternatively, a new Oyster card with Auto top-up and a mimimum of ? 5 pay as you go can be ordered via Oyster online. Whenever the pay as you go balance falls below ? 5, ? 20 or ? 40 is added to the balance automatically when the Oyster Card is touched on an entry validator. A light on the Oyster reader flashes to indicate the Auto top-up has taken place and an email is sent to confirm the transaction. Payment is then taken from the registered debit or credit card. To ensure successful transactions, customers must record any changes to their billing address and update their debit or credit card details as necessary. [pic] Top up machine Touching in and out system [pic][pic][pic] London Underground ticket barriers with yellow Oyster readers Travellers touch the card on a distinctive yellow circular reader (a  Cubic  Tri-Reader) on the automated barriers at  London Underground  stations to ‘touch in’ and ‘touch out’ at the start and end of a journey (contact is not necessary, but the range of the reader is only a few inches). Tram stops and  buses  also have readers, on the driver/conductor’s ticket machine and, in articulated buses, near the other entrances also. Oyster Cards can be used to store both period  travelcards  and bus passes (of one week or more), and a  Pay as you go  balance. The system is  asynchronous, the current balance and ticket data being held electronically on the card rather than in the central database. The main database is updated periodically with information received from the card by barriers and validators. Tickets bought online or over the telephone are â€Å"loaded† at a barrier or validator at a preselected location. [pic][pic][pic] Oyster validators are placed at most entrances on London buses. Pay as you go system Oyster Route Validators [pic] The yellow symbol for Oyster validators. In addition to holding  Travelcards  and bus passes, Oyster Cards can also be used as  stored-value cards, holding electronic funds of money. Amounts are deducted from the card each time it is used, and the funds can be â€Å"recharged† when required. The maximum value that an Oyster card may hold is ? 90. This system is known as â€Å"pay as you go† (abbreviated PAYG), because instead of holding a season ticket, the user only pays at the point of use. The use of PAYG differs across the various modes of transport in London, and passengers are sometimes required to follow different procedures to pay for their journey correctly. [pic] The pink symbol for Oyster Route validators In 2009, TfL introduced a new form of Oyster Card validator. These validators, distinguished from the standard yellow validators with a pink-coloured reader, do not deduct funds but are used at peripheral interchange points to confirm journey details. Oyster Pay as you go users travelling between two points without passing through Zone 1 are eligible for a lower fare, and from the 6 September 2009 they can confirm their route by touching their Oyster Cards on the pink validators when they change trains. By doing this, they can be charged the appropriate fare without paying for Zone 1 travel. [pic] A Thames Clipper river bus service As with Underground, Buses, River Buses and DLR journeys, Oyster PAYG users on National Rail must swipe their card at the start and end of the journey to pay the correct fare. PAYG funds may also be used to cover any additional fares due from season ticket holders who have travelled outside the valid zones of their season ticket. Many large National Rail stations in London have Oyster Card-compatible barriers. [pic] National Rail ticket barriers with yellow Oyster readers [pic] Standalone Oyster readers provided at interchange stations between National Rail and the Tube. Pricing The pricing system is fairly complex, and changes from time to time. The most up to date fares can be found on Transport for London’s FareFinder website. To encourage passengers to switch to Oyster, payg fares (including Bus and Tram fares) are generally much cheaper than cash fares: A cash bus or tram fare is ? 2, while the single Oyster fare is ? 1. 20, but capped at ? 3. 90 for any number of trips in a day. Using pay as you go, a single trip on the Tube within Zone 1 costs ? 1. 80 (compared to ? 4 cash), or from ? 1. 30 (? 3. 50 cash) within any other single zone. Penalty fares and maximum Oyster fare In order to prevent â€Å"misuse† by a stated 2% of passengers, from 19 November 2006 pay as you go users who do not both ‘touch in’ at the start and ‘touch out’ at the end of their  rail network  journeys are charged a ‘maximum Oyster fare’ – currently ? 6 (Mon – Fri 06:30 – 09:30 16:00 – 19:00) / ? 4. 30 (at all other times) for most journeys, or more if the journey begins or ends at certain National Rail stations. Depending on the journey made, the difference between this maximum fare and the actual fare due is automatically refunded to the user’s Oyster Card upon touching out. Users must touch in and out even if the ticket barriers are open. At stations where Oyster is accepted but that do not have ticket barriers, an Oyster pass validator will be provided for the purposes of touching in and out. The maximum cash fare applies even if the daily price cap has been reached and does not count towards the cap. Maximum cash fares may be contested by telephone to the Oyster helpline on 0845 330 9876. [15] This involves providing the Oyster Card number and the relevant journey details; further journeys appearing on the card are helpful to validate the user’s claim. If the claim is accepted then the maximum Oyster fare minus the cost of the journey will be refunded. The customer should make the pick up as part of his or her regular travel pattern. This is because when they touch the reader with their Oyster Card, not only will the refund go on to the card, but a new journey will start. Oyster users who do not touch in or out when making a journey (in only for bus and tram journeys) may be liable to pay a penalty fare (currently ? 50) and/or reported for prosecution if caught by a revenue protection inspector. Issues Technological and security issues The system has not been without technical setbacks and criticisms. Passenger groups have expressed concern that buying single travel tickets with cash is far more expensive than using Oyster Cards, and it is suggested that this is putting many tourists off coming to London. Oyster has been promoted by Visit Britain and TfL, who sell them on their website and in their offices around the world. Despite this, visitors to London have often never heard of Oyster and its benefits, and are paying higher cash fares unnecessarily. 3 deposit is also seen as a deterrent to tourists. Another complication is the confusing terms of validity on National Rail services which serve many popular tourist sites on the outskirts of London. The system has been criticised as a threat to the privacy of its users. Each Oyster card is uniquely numbered, and registration is required for monthly or longer tickets, which are no longer available on paper. Usage data are stored bot h on the card and centrally by Transport for London; recent usage can be checked by anyone in possession of the ticket at some ticket machines. Privacy groups consider it a form of mass surveillance and are concerned with how these data will be used, especially given the introduction of the London congestion charge by Mayor of London Ken Livingstone in February 2003. The police have used Oyster card data as an investigative tool, and this use is increasing. Between August 2004 and March 2006 TfL’s Information Access and Compliance Team received 436 requests from the police for Oyster card information. Of these, 409 requests were granted and the data was released to the police. [16] The system has been criticised for usability issues in general system, website and top-up machine design. The most significant usability issue is that pay as you go customers who for whatever reason do not â€Å"touch out† at the end of their journeys will not be charged correctly. Users who have run up a pay as you go debt of as little as ? 1 are prohibited from using any period travelcards on the card until the debt is repaid. Another criticism is that problem diagnosis by London Underground staff is generally poor[citation needed] as the system is new and complex, and the staff unfamiliar with all its workings and insufficiently trained; this causes passenger frustration. On 10 March 2005 a software fault meant that the Oyster system was inoperable during the morning rush hour. Ticket barriers had to be left open and pay-as-you-go fares could not be collected. [17] On the day that the pay-as-you-go went live on all Oyster cards, some season ticket passengers were prevented from making a second journey on their travelcard. Upon investigation each had a negative prepay balance. This was widely reported as a major bug in the system. [18] However, the reason for the â€Å"bug† was that some season ticket holders, either knowingly or otherwise, were passing through zones not included on their tickets. The existing paper system could not prevent this kind of misuse as the barriers only checked if a paper ticket was valid in the zone the barrier was in. Touching Points and Journey Mapping [pic] Mapping the user journey from buying an Oyster Card, touching in at the barrier, catching the tube, touching out, going to work and coming back home following the backwards corse. Highlighting all the touching points: †¢ ticket machineoffice to purchase or top up the Oyster Card; †¢ barriersvalidators in and out; †¢ Tfl website; †¢ Tfl green-line; †¢ travel information center; †¢ member of the staff for questions or problems; †¢ crime department in case loststolen cards; †¢ mailletter for student or photo cards [pic] Touching points [pic] [pic] Mapping the journey Surveys and Service Implementation [pic] Source: http://www. transys. com/whatwedo/oystercardproject/results. php [pic] Source: http://www. transys. com/whatwedo/oystercardproject/implementation. hp Conclusions In Principles of Marketing, Philip Kotler defines a service as â€Å"any activity or benefit that one party can give to another, that is essentially intangible and does not result in the ownership of anything†. [19] I, like millions of other people travel to and around London every week day for work and so have found the Oyster Card an invaluable tool to help me in my journey. I think the main advantage of this card is that it means I can load a certain amount onto it for the month and then not have to worry about having actual cash on me to buy a new ticket each day. The Oyster Card can be carried in your wallet just like a credit card and so is small, handy and easy to use. The other great thing about the Oyster Card is that it’s cheaper to use per journey than if you buy a ticket with cash. Another thing I like is that if you swipe in and then there is a long delay on you line and you have to swipe right out again without going anywhere you can go back up to the ticket office and have them refund your money back onto the card. This however, must be done within 15 minutes of swiping out again otherwise they will not refund it for you. I also like the fact that if you journey is delayed for fifteen minutes or more (this happens quite a bit to me, sitting in tunnels for ? hour at a time) you can log onto the website given above and ask for a refund. You can enter your Oyster Card details so they can see you are telling the truth and then you will be sent a credit voucher in the post that you can then put back onto your Oyster Card to compensate you for your inconvenience. One of my criticisms though with the Oyster Card is that it does not always swipe first time and you are given a red light meaning you have to swipe your card again. This often causes backup at the gate, especially at rush hour in the mornings or evening. Generally I find it is because you are standing too close to the gate and so if you back away a bit you should be ok to swipe after that. One thing I would urge is that you need to make sure that you swipe in and then remember to swipe out to complete a full journey and to avoid being charged a full amount. On one hand we can safely assume that such services are an optimized solution for our current need of travelling fast. On the other hand, we do not know the unpredictable consequences of our design actions. As John Thackara worn us, increases in mobility cause negative impact on the environment [20] and we use time gained by speed in order to travel further [21]. ———————– [1] http://www. transys. com/whatwedo/oystercardproject. php [2] Bill Hollins – http://www. designcouncil. org. uk/About-Design/Design-Disciplines/Service-design-by-Bill-Hollins/13-lessons-in-service-design/. [3] â€Å"What is Oyster? â€Å". Transport for London. Retrieved 10 August 2008. 4]  Ã¢â‚¬Å"Mayor to give away 100,000 free Oyster cards†. Media Centre  (Greater London Authority). 17 April 2007. Retrieved 8 October 2007. [5] â€Å"New deal with Visit London and Superbreak makes Oyster even more convenient†. Press Centre  (Visit London). 28 August 2007. Retrieved 8 October 2007. [6] MIFARE. net  Ã¢â‚¬â€œÃ‚  Easing travel in London’s co ngested public transport network [7] â€Å"Smart-card ticketing goes Underground†. ZDNet. 20 October 2002. Retrieved 8 October 2007. [8] http://www. rfidnews. org/2002/12/01/a-tube-full-of-oysters-london-goes-contactless -A tube full of Oysters? London goes contactless . [9] http://londonist. com/2007/03/pimp_my_oysterc. php [10]http://www. asa. org. uk/Complaints-and-ASA-action/Adjudications/2005/11/Transport-For London/CS_40497. aspx [11] Transport for London  Ã¢â‚¬â€œ Oyster online shop [12] Changes to Oyster card deposit from 17 May 2009  Ã¢â‚¬â€œ Transport for London. Retrieved 27 September 2009 [13] Transport for London. â€Å"Oyster online help†. Retrieved 17 November 2007. [14] Transport for London. â€Å"Oyster online help†. Retrieved 17 November 2007. [15] â€Å"What should I do if I can’t touch out at the end of my journey? . Transport For London helpsite. Retrieved 19 June 2008. [16] OysterCardRFI – Letter from TfL in response to a freedom of information request [17] BBC News – ‘? 50,000 lost’ in Oyster failure. [18] BBC News – Inquiry into Tube’s Oyster card [19] Philip  Kotler, Gary Armstrong – 2005 – Business Economics- Chapter 9-pp 276. [20] John Thackara. In the Bubble – Designing in a Complex World. The MIT Press, Massachussetts – 2006. [21] John Thackara. In the Bubble – Designing in a Complex World. The MIT Press, chussetts – 2006. How to cite Oystercard – Electronic Ticketing System, Papers

Founding Mothers Article free essay sample

For many reasons tea became an emblem of American resistance to the Crowns. Women formed Anti-Tea Leagues and wouldnt drink or purchase the British Herb. This led to popularity of coffee as a beverage. In Denton, North Carolina, a group of women declared their intentions to boycott British tea and cloth. Known as the Denton proclamation, it stated that the group Of women had right and duty to partake in political events. When the American Revolution began the women work as much as the men and same tasks. Actual a group of women disguised as men captured a small British militia.As many as 20,000 women marched with America and British armies. There is anecdote about a newlywed couples refuse to be separated while marching the husband fell ill; going back to find her husband and she discovers him died, and buries him then marches 20 miles to her army. A major factor in British defeat was the Englishmen failure to understand the American population, male and female. We will write a custom essay sample on Founding Mothers Article or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page American woman help the war effort by keeping the economy alive with trading, harvesting, planted, manufacturing, and they traded and manufacturing goods vital to sustain the duration of the war.Many women ere overwhelming with responsibilities, Abigail Adams wrote her husband, John Adams, l cannot consent,. .. To your tarrying much longer, But Abigail, like tens of thousands of Patriots women, learned to manage, and to manage well, without the help of men. Abigail in 1775 British soldiers was advancing from Boston to Brainteaser, searching for Patriot arsenal. All day town residents were retreating from an expected attack. When American separatists came, they considered Abigail to flee; instead she stays and gives the Minutemen pewter to melt down for bullets. Mrs. . Adams also kept John Adams from debt y making smart investment.Abigail spelled out the unfairness of male power structure, mob the way, in the new code of laws which I suppose it will be necessary for you to make, desire you would remember the ladies and be more generous and favorable to them than your ancestor! Do not put such unlimited power in the hands of husbands %non Adams responded to her comments As to your extraordinary code of laws, I cannot but laugh!.. .. Depend on it, we know better than repel our masculine system Adams and many other women effort aided the American Revolution; was a significant influences for generations later.